3 Reasons YOU NEED to Create a Client Avatar…Today
Updated: Feb 22, 2023
It’s exciting to open a business and tell the world about it! It’s your dream come true and with your own business you’ll have newfound freedom you didn’t have working a corporate job. But who will benefit from hearing about your business? Who needs your services?
These are the two most basic questions you need to answer BEFORE opening your doors. Because hope is NOT a marketing strategy, you can't just throw out a message and hope that someone sees it. That's a waste of time, energy, and money. Instead, create your dream client so you know exactly who needs your services and who is willing to pay for them.
Think of it this way:
1. Your marketing message should be tailored to the needs of your Client Avatar. If you’re just
putting up random Facebook posts about what you do, take notice at how much engagement
you get in return. Are the only Likes you receive from your mom and cousins? Does anybody
leave a comment about how great you are and they love your work? If not, it’s time to review
who is seeing your message.
Your business isn’t about you; it’s about how you can serve the needs of your market – aka your Client Avatar. How can you resolve their struggles? What pain points do they struggle with and how will YOUR product or service help them?
2. You’ll see better returns on advertising with targeted ads. Advertising is an expected part of running a business but similar to what we discussed earlier with targeting your marketing
message, the same targeting is necessary with advertising.
Case in point: I keep getting AARP mailers but I don't need this product yet so the mailer is immediately thrown out. Take the printing cost,
postage cost, paying someone to stuff the envelopes, plus the cost of whatever list my name ended up on, and they are throwing out real money by not reaching the correct prospect. Now double that cost because my husband receives the SAME mailing even though he is not of age to use the services!
Lesson learned: Reaching the wrong prospect is wasted money.
3. Writing becomes easier when you’re addressing just one person. If you don’t have the budget to hire a marketing or advertising firm, then you’ll be responsible for creating all your content and messages. Think of your Client Avatar as that one person who can benefit the most from your services. You’ve given that person a name and have drawn a unique character; now think about that one person when you write emails, blog posts, ads, or social media posts. If you think of just one person, you won’t get overwhelmed at writing for a large group. Your copy will be much more personal and conversational if you focus on writing to just one person.
Even if you hire a writer to help you, they will ask you for this same client information. Whether they call it a Client Avatar or not, they need to know who the message is meant for so they can use the proper words to achieve the right mood.
Need Help with this Avatar? Check out my newest planner… Hobby to Hustle: How to Build Your Business in a Weekend”
Creating a Client Avatar is an important first step when planning your business foundation and my newest planner is the exact tool you’ll need to fine tune that dream client. “Hobby to Hustle: How to Build Your Business in a Weekend” is full of exercises for you to map out your business, from what services to offer to how to throw a launch party, plus everything in between. So find some peace and quiet and check out this planner.