Mailing List 101: 3 questions you NEED to ask before building your mailing list
Growing your business in this day and age requires a mailing list!
But where do you start?🤔
Keep it real💯, was your first thought...
“Which service should I use?” You probably spent a few hours (or days) researching your options.
STOP IT🙅🏾♀️... you don’t need to answer that question (yet).
The technology is the the tool so don’t get so stuck on it, that you don’t take action.
Before you think about tools, here’s what you need to ask yourself:
1️⃣ “How can I best serve my market?”
Whether you’re clients are business owners, new moms, bloggers, or youth pastors, they have a need that only you can fulfill.
When you discover what that need is, you’ll have two valuable pieces of information - (a)What incentive will be a true no-brainer for your ideal client to opt-in to your list? (b)How can you use your mailing list to provide the best value for those who join your list?
Don’t over-think it, though. Your opt-in incentive can be as simple as a resource guide or a short how-to video that answers a common question.
2️⃣ “How do I provide value?”
When it comes to providing value to your list, keep three things in mind:
~ Regular communication is a must
~ Marketing is second to information-too much selling will cause your opt-out rates to soar.
~It’s your responsibility as a thought leader provide the information, tools and products your audience needs.
3️⃣“What is my list-building goal?”
How are you going to use your list? Will you:
· Send a weekly or monthly newsletter?
· Create an autoresponder series that delivers content on a schedule?
· Use affiliate links as an income generator?
· Promote your own services and products?
BOTTOM LINE: There’s plenty to think about before you ever purchase a mailing service but
the answers to these questions will help you find the right tool for your list-building needs, as well as the path for your ongoing mailing list content, promotions, and growth.
Happy Building!!
- Alex