Think you don’t have time to create a digital product? Think again.
Many of the courses you’ve seen for sale—or maybe even purchased—were created in a single day. For savvy business owners, creating a new course is just a matter of putting the pieces together. If you’ve been in business for a while, you already have everything you need to create a product and have it ready for sale by this time tomorrow.
Use Your Strengths You could spend days or weeks researching new strategies, testing new ideas, and developing a completely new (to you) product. Or you can embrace a tried and true development strategy that’s been proven to work: Write what you know. When you’ve spent months or years immersed in your expertise, it’s easy to talk about. You probably do it every day. You answer emails, write blog posts, chat on the phone with clients. Not only that, but you very likely read, watch videos, and listen to podcasts about your subject matter every single day. All of these things make it easy for you to create a new course, seemingly out of thin air.
Repurpose Your Content If you have a blog or an email list, or have created other courses, then you already have a wealth of content to draw from. Sort through past blog posts and emails for gems you can polish and repurpose. Scout your past products for pieces and elements that are a good fit for your new product. Update the information (if needed) and reformat it to match your new design, and use it to add value to your next offering. Don’t worry that some of your content may have been seen before—even if you create an entire product based on nothing but your blog content. People will happily pay for a step-by-step plan, even if they can find the information for free elsewhere. It’s the convenience of having a proven plan without having to organize it themselves that will encourage them to buy.
Fill in the Blanks with Rebrandable Content If there are obvious holes in your content (and there may not be) you can easily fill them in with rebrandable content. You can find inexpensive, well-researched and well-written private label content on nearly every subject. Even better, you can often find a variety of formats, including video, software, slide decks and graphics. All of these can be used to create a more well-rounded, valuable course with very little effort on your part.
Go for the Low-Hanging Fruit Let’s be clear. A product you create in a single day is not likely to be an all-inclusive, multi-media filled epic offering. Instead, aim for a low-cost introductory course that will sit near the top of your funnel. You can always expand it later (repurposing yet again) into a more comprehensive training, but for now, the goal is to get it finished and get it out there. ALREADY HAVE A DIGITAL PRODUCT? DO YOU WANT TO MAKE MORE SALES? Then join me at my next free webinar - Plan for Profit: How to map out your low- to high-end product suite